Over the past eight years, Cheerios has given away more than 40 million children's books by distributing them free inside cereal boxes and has donated $3.2 million to First Book, their non-profit partner, which provides books to children from low-income families. The program is part of Cheerios' ongoing commitment to helping parents provide their children with a healthy, nutritional and educational foundation.
Beginning this month, Cheerios is again bringing books to the breakfast table, by providing six million children's books free inside Cheerios boxes. The books are for children ages 3 to 8 years old, and for the first time, all five books have been specially printed in both English and Spanish.
This year's book offerings from Cheerios - all by Simon & Schuster Children's Publishing - are:
Junkyard Fort, written by Jon Scieszka, and illustrated by David Shannon, Tea for Ruby, written by The Duchess of York, Sarah Ferguson, and illustrated by Robin Preiss Glasse, Ballyhoo Bay, written by Judy Sierra and illustrated by Derek Anderson and What's Under the Bed?, written and illustrated by Joe Fenton, and of course, Sleepyhead, written by Karma Wilson and illustrated by yours truly.
